It is important that companies reach their target markets with their advertising message. If an advertising campaign is not properly executed and implemented, marketing dollars will be wasted.
In a well-written, 2 – 3-page paper supported by at least one scholarly journal and two additional sources select a current advertising campaign that you feel reaches its target market.
- Determine who the target market is for this advertising campaign.
- Using the AIDA model determine how the advertising campaign aligns with this model.
- Suggest two improvements to the advertising campaign.
- Provide a link to the advertising.