Topic: Strategy Formulation: Internal and External Forces.
1. Explain cost/benefit analysis and discuss how it is used in internal assessments. When is cost/benefit analysis most useful and least useful in an internal assessment?
Most current Form 10K document
Most current Annual Report
Textbook: David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts (16th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780134153971
Suggested: Clark, V. L., & Creswell, J. W. (2014). Understanding research: A consumer’s guide (2nd ed.). Boston, MA: Pearson. ISBN-13: 978013158389