Explain cost/benefit analysis and discuss how it is used in internal assessments. When is cost/benefit analysis most useful and least useful in an internal assessment?

Topic: Strategy Formulation: Internal and External Forces.

1. Explain cost/benefit analysis and discuss how it is used in internal assessments. When is cost/benefit analysis most useful and least useful in an internal assessment?

http://marketwatch.com

www.hoovers.com

http://moneycentral.msn.com

http://us.etrade.com/e/t/invest/markets

http://globaledge.msu.edu/industries

Most current Form 10K document

Most current Annual Report

Textbook: David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts (16th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780134153971

Suggested: Clark, V. L., & Creswell, J. W. (2014). Understanding research: A consumer’s guide (2nd ed.). Boston, MA: Pearson. ISBN-13: 978013158389

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